ART DIRECTION

Magenta

About
Jan 2017 - Feb 2017
Project Role - Visual Designer
Magenta is a trove of interviews with admired creatives (both inside and outside Huge’s walls) about how they do brilliant work. Magenta explores thought leadership by publishing original features on anything from the design genius of obscure typefaces, to the sci-fi tech in “Black Mirror” or historical protest art.
The Challenge
Help create a look and feel that enhanced what the editors had planned for this platform: content that resonates with the general reader as well as the industry insider, while avoiding glaring agency self-promotion. The solution was to incorporate original visual material and a little bit of one of Huge’s mantras:

“Make something you love.”