Findigs set out to fix a rental process burdened by long applications, outdated systems, and inconsistent decisions. Over time, the platform evolved into a cohesive ecosystem serving both renters and property managers—streamlining applications, enhancing transparency, and reducing operational risk. Renter and property manager experiences were reimagined to work seamlessly together, supported by a unified design system and informed by deep service design research. This work uncovered key moments of friction, frustration, and fraud, guiding product strategy and inspiring new features. The result was a faster, fairer, and more trustworthy rental experience, backed by stronger alignment across product, engineering, marketing, and operations.
As Better evolved from a mortgage lender into a full-service homeownership company, the real estate experience became central to its promise. A reimagined dashboard, agent collaboration tools, and a cohesive design system created a seamless, trustworthy path for customers—positioning Better as a partner in one of life’s biggest decisions.
The span of these assignments — from creating the next generation of customer support with the Apple Support App, to cultivating and promoting Apple’s brand and message with Newsroom — has provided a unique perspective across Apple’s broader ecosystem of independent but interconnected businesses. At the core of that ecosystem are massive businesses in their own right that depend on a holistic strategy to connect with customers and bring capabilities and experiences together seamlessly.
